North American Sales Conference

Broadcast from our Columbus studio, Scotts Miracle-Gro’s North America Sales Conference brought nearly 700 attendees together for a four-day virtual experience designed to inform, engage, and motivate. The program included breakouts, interactive polling, trivia, Q&A, contests, and a virtual awards ceremony—alongside a live musical performance and interview with John Fogerty. Customized streams were delivered simultaneously to three distinct audiences, each with tailored content and presenters, supported by a blend of live and pre-recorded elements to ensure seamless flow and engagement.