National
Conference
How Color Street Turned a Hybrid Conference Into a High-Energy Spectacle
Color Street brought 3,500 Stylists together in Phoenix while engaging more than 11,000 virtual attendees in a dynamic hybrid experience. Hosted at the Phoenix Convention Center, the event balanced bold brand celebration with intuitive attendee flow through streamlined registration, clear wayfinding, and high-impact photo moments that sparked immediate social buzz. A general session anchored by an oversized logo came alive through LED, lighting, and projection mapping—paired with live performances, laser effects, and surprise moments that kept energy high from start to finish.
The set was brought to life with LED screens, lighting effects, projection mapping, and more. The sessions were informative and entertaining, complete with dance numbers, laser light shows, and even a live marching band.
