Dell World Booth
How Going All-In Helped Tech Data Command Attention at Dell World
At Dell World, Tech Data was tasked with standing out in front of more than 15,000 IT leaders and decision-makers—while also supporting partner vendors within the same footprint. We designed a high-touch, open-concept booth anchored by the “Why Go Half Way” campaign. With four-sided access, a central branded column, and integrated partner kiosks, the environment balanced brand storytelling with partner visibility. Structural design choices reinforced the campaign message, turning concept into a physical, memorable experience.
Key strategic objective was to balance Tech Data’s goals with those of their partner vendors that would also be featured inside their exhibit.
