Medtronic Luminate

Live Event Production Life Sciences Video Production Brand Activations & Expos
Client Medtronic
Type Brand Activations & Expos • Live Event Production • Video Production
Industry Life Sciences
Year 2024

How Medtronic Created an Immersive Education Experience for its Entire Salesforce

Medtronic brought together its entire salesforce for an immersive education experience that unlocked the power of insight-driven care with AiBLE™. During the two days of interactive learning with leading faculty and experts, attendees discovered how to leverage the innovative AiBLE™ ecosystem.

The audience was surrounded with rich, dynamic content projected on massive screens and a continuous scenic fabric ribbon. Panels of experts shared best practices in a fully connected operating room.

In an adjacent ballroom, we created an expo that featured the same technology in person as discussed in the general sessions. Attendees heard how technology revolutionized surgery and examined the surgical suite in the next room.

We transformed the venue into a connected ecosystem where general sessions and the expo flowed together as one experience.