National Sales Meeting
How Bath & Body Works Brought Holiday Product Launches to Life in a Virtual World
Bath & Body Works brought nearly 350 managers together for a virtual national sales meeting focused on unveiling new holiday products. We traveled to their corporate office to build a mobile broadcast studio and deliver the experience on location. A virtual gallery of attendees appeared on multiple studio screens, allowing presenters to engage directly with their audience. The program also featured a 360-degree virtual store, enabling attendees to explore products interactively and deepen understanding through immersive education.