IT Nation Connect
How Arrow Turned a 20′ x 20′ Booth Into a Statement About Innovation
At IT Nation Connect, Arrow set out to do more than occupy booth space—they wanted to demonstrate how they help partners guide innovation across the IT channel. We designed a high-impact 20′ x 20′ exhibit anchored by an 11′ x 7′ LED wall that used video to tell Arrow’s story and highlight partner opportunity. A McLaren race car, equipped with advanced IoT and imaging technology, became a powerful proof point—bringing innovation, inclusion, and purpose into one unforgettable experience.
An 11′ x 7′ LED wall leveraged video content to tell Arrow’s Story, driving immense business opportunities for their team.
