Better Together
Field Event
How American Eagle Crafted an Immersive Atmosphere that Captured the Essence of the Brand
The Better Together Field Event united over 250 members of the U.S. and Canada field leadership teams for an engaging experience filled with hands-on learning and celebratory moments. Drawing inspiration from the brand’s signature storefront designs, the general session space was carefully curated with warm wood tones, pegboard walls, accent lighting, and custom brand displays—crafting an intimate, immersive atmosphere that captured the essence and spirit of the brand.
